We activated Douyin during the Chinese New Year campaign Schiphol Amsterdam Airport was running. The goal was to reach Chinese citizens living in first-tier cities.
We activate the campaign right after the busiest days of Chinese New Year, because there was an overload of content on that day, which makes it harder to get picked in the algorithm.
As the KOLs were not able to travel to Amsterdam, we had to come up with a creative solution to be able to bring the message of the campaign over. We used a transition style of shooting and editing to create the story.
For years now, Adkrasol Design Studio was struggling to have a fully functional, navigable, fast loading, UI/UX rich and a mobile responsive website with all the advanced features.
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