We launched Fwends together with TikTok creator @jipzzaza in the Netherlands. All the products got sold out in under 24 hours.
We wanted to generate as much conversion and traffic to the e-commerce store as possible to see the potentials of social commerce in the Netherlands.
The creator never sold any product in the past, so we were on-sure on the actual conversion. Besides, we had to experiment with branded content which leveraged on the TikTok algorithm.