In collaboration with TikTok creators @QuintenHyde (80K+) and @Hieke.ig (60K+) we organised a charity event to generate awareness and raise money for MIND Young, a charity helping youngsters struggling with their mental health.
We had over 1000 signups in less than 7 days.
Build on top of a custom server in the game Minecraft and invite radio DJs, press, large TikTok and Youtube creators and a lot of teens to create the largest online charity event in the Nethelrands.
Both the creators and us have never organised an event like this. At the same time, we didn’t know the size of the target audience as the promotion was mainly done through the creators who are not specifically gaming creators.