We did a track launch for Singaporean artist Jaye Funk in the Chinese market, where we activated on platforms as Douyin and Netease Music.

Our Strategies

As Jaye didn’t had any presence in China yet, we created a verified Douyin artist account and a verified Netease Music artist account. Besides, we growth hacked through Jianying to boost reach on Douyin. 

Our Challenges

We didn’t know exactly what we could expect in return by using our growth hack on Jiangying.