In collaboration with TikTok, we launched the hashtag challenge #thuisopvakantie in the Netherlands. Within a week, we reached over 4,5 million Dutch people. Totally, the campaign reached over 13 million people in The Netherlands.
We also reached the Dutch news for kids and teens in the Netherlands, showcasing our videos.
To boost the awareness of our creators, we created a challenge where they had to be creative in creating the content. The challenge en content style was suitable to the Dutch market.
This was our first hashtag challenge in the Netherlands. At the same time, most of the creators had to come up with creative solutions to relate to the topic.